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Lady sitting on laptop watching social media ads

How does Explainer Video benefit your business?

Introduction The best means for explaining your business to your target audience in the most effective way during the current times is Video Content. A few stats will make the picture clearer for you. 75…
Mobile Apps v Websites

Mobile Apps vs Websites – Which Of The Two Can Generate More ROI For Your Business?

Introduction Businesses in the current age HAVE to go mobile to widen their audience-base because a majority of the global population owns a smartphone. Both mobile apps and websites may appear to be very similar…
Business man thinking about his target audience

How Should You Target The Right Audience For “YOUR” business?

Introduction One of the most important tasks of a digital marketer is to target the right audience in the relevant market and niche. Audience targeting stands as the foundation of all the elements of your…